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September 26, 2017

Are you feeling the driver shortage in your business?

Driver turnover at large truckload companies is as high as 90% as the industry faces a very real driver shortage.

With estimates of the shortfall of drivers at 48,000 and growing to 239,000 by 2025 – drivers have more choices than ever as to where they work and it’s up to trucking companies to provide the best workplaces for their drivers to ensure they retain their best.

When CCJ asked company drivers why fleets today are having a hard time finding drivers, 73% cited pay, and 67% felt that “fleets don’t respect drivers and the job they do.” These figures were mirrored almost exactly when drivers were asked why fleets have a hard time retaining the drivers they already have.

So, what else can you do to ensure your drivers feel appreciated, and stay loyal to your company?

Provide the right tools for the job

Obviously, the most important tool for the job is a well maintained, safe truck. But you’re probably already providing your drivers with the best possible vehicles for the job, so what else?

Drivers want technology, and in today’s world, there is a lot of good affordable technology out there that can make a significant difference to your drivers work life. In the recent survey, the areas where drivers sought improvements were:

  • Comfort
  • Fuel efficiency
  • Communication
  • Safety & Compliance

The transport industry has seen huge advances in the technology available over the last 5 years, but there is still a resistance from many owners or fleet managers to adopt the various options available. 

What can you do?

Be open to change.

Most new technology is affordable, mobile or web-based software that you can pay as you go. New Software as a Service (SaaS) platforms enables fleets managers to adopt new technology on a ‘plug and play’ basis which doesn’t require high upfront costs or long-term commitments. These platforms can have a huge impact on fleet performance, safety and compliance as well as making your drivers feel like they are being valued and invested in.

To find out more about platform, visit our website: www.whip-around.com

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